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Wednesday, October 05, 2005

How To Choose A Reputable Online Casino. Dramatically Increase Sales With The KISS Test.

With literally thousands of online casinos on the internet, it can sometimes become very confusing as to which ones are safe and reputable, and which casinos are not. So many of them are beautifully designed, look very professional and offer great signup bonuses, so how does one go about choosing the "reputable" online casinos while avoiding the "dodgy" ones?

When choosing an online casino to play at, one should always take into consideration the following points:

Licensed casino: Is the casino licensed? While many online casinos are licensed, a significant number of casinos are not. There are plenty of unlicensed, illegal gambling casinos which are nothing more than money scam operations. One should always avoid these casinos at all costs.

Where is the casino licensed?: While online casinos licensed in Antigua and Barbuda, Australia, Costa Rica, Cyprus, Gibraltar, Kahnawake, Netherlands Antilles, United Kingdom and the West Indies are recommended, online casinos licensed in Eastern Europe should be approached with extreme caution.

24/7 Support: Does the casino offer 24/7 phone, fax, live chat and email support? Test the casino's customer service department by asking them a few questions about their games, bonuses, etc and measure how long it takes to receive a decent response.

Professional Recogition: Is the online casino officially recognised by various gaming bodies and authorities? For instance, are the payout percentages of the online casino independently reviewed by auditors such as PricewaterhouseCoopers? Is this information made publicly available?

Blacklisted: Is the online casino blacklisted for any reason? There are many casinos which have been blacklisted by several gambling portals for one reason or another. Although not all blacklists are credible sources of information, one should avoid online casinos which appear in several blacklists.

Software: Casino software providers such as iGlobalMedia, Microgaming, Playtech, Random Logic, Real Time Gaming and WaterLogic are very popular and have excellent reputations in the online gambling industry.

With so many online casinos coming and going, and with so many cons and scams surfacing on the internet everyday, one needs to be especially careful when registering one's credit card with or transferring money to an online casino. The above set of guidelines may not completely safeguard a player's money, but they are nevertheless a good set of common sense points to go by when choosing an online casino to play at.

Adel Awwad is the webmaster of Free Casino Cash Guide

Article Source: http://EzineArticles.com/



Dramatically Increase Sales With The KISS Test

We've all heard the term KISS at one time or another - "Keep It Simple, Stupid." However, the majority of salespeople violate this basic principle more often than not.

Let me start with some examples of what I'm talking about. At one position I held, I sat next to someone who could have been a top salesperson. He and I both operated much the same in that rather than cold call, we ran our own personal marketing programs to generate leads and simply took the calls that came in as a result. The problem is what he did with the calls. When someone called me, ready to buy, I immediately went into closing the deal and making arrangements to either come out with the paperwork or to fax it over. He, on the other hand, went into a full-length company story and a lot of other information that he absolutely should not tell a qualified prospect unless they ask for it. The end result is that people who called ready to sign up for one of our services lost interest and didn't buy anything at all.

Another example is what happens every time I try to make a business purchase. Here I am, saying "Yes, I'm going to buy," and the sales rep lauches into a company story about how long they've been in business, who their big clients are, and on and on. Lucky for these salespeople, the product usually sells itself and I still buy. However, I'm willing to bet that a lot of people don't. Nothing is more frustrating than picking up the phone saying, "Hi, here I am ready to buy," and having some rep go into a story bragging about how great the company is and all that they can do. That comes off as pure arrogance to a business owner. What's more, talking about your big enterprise clients alienates most small business owners. They assume their needs will be placed second to those of the big dogs and that they'll be treated as just a number when calling for service.

I think most training is at the root of this massive problem. Every course I've taken has gone through the steps of a sale. The problem is, what if all the steps don't take place? Consider "objection handling." When I was working for that company I mentioned earlier, many of my prospects had no objections because my marketing pieces took care of them in advance. By assuming that each of these steps are going to take place, a lot of salespeople will cause something to happen when it really shouldn't have to begin with. If a prospect doesn't come up with any major objections, don't give them a reason to!

I've seen a lot of managers require their reps to fill out a "lead sheet" that documents each step of the sale. This assumes that each of the steps will happen when they may not. If you're required to maintain these types of records, skip anything that doesn't happen naturally. Don't induce a prospect to enter a selling phase that may not only be unnecessary, but may cause you to lose the sale entirely.

Use the KISS test when you're selling. Always ask yourself if what you're doing is actually necessary. Believe me, you'll save yourself a lot of wasted time and lost sales by doing so. I did.

Frank Rumbauskas is the author of Cold Calling Is a Waste of Time: Sales Success in the Information Age. He is the founder of FJR Advisors LLC, which publishes training materials on generating business without cold calling. For more information, please visit http://www.nevercoldcall.com

Article Source: http://EzineArticles.com/



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